The Story Behind Mortgage Coach Advisory
Meet the Founder
Amanda Davies
Before becoming a qualified mortgage and protection adviser, I spent over 20 years in financial services leadership, helping people navigate complex decisions, leading high-performing teams and improving customer experiences.
That experience shaped how I work today. I believe great mortgage advice is about more than finding the right product. It’s about helping you understand your options, make informed decisions with confidence, and feel supported from your first conversation through to getting the keys.
Today, I combine a coaching-led approach with access to a comprehensive range of lenders, providing straightforward mortgage and protection advice that’s tailored to your circumstances, your goals and your future.
Advice That Puts You First
I founded Mortgage Coach Advisory because I wanted to do things differently.
I believe great mortgage advice isn’t about ticking boxes or simply finding a lender. It’s about helping people understand their choices, make informed decisions with confidence, and feel they have someone genuinely in their corner throughout the journey.
Whether you’re buying your first home, moving, remortgaging or protecting your family, my commitment is simple: to provide clear advice, honest conversations and support you can rely on.

Amanda Davies
Mortgages & Protection
At Mortgage Coach Advisory, we do more than arrange mortgages and protection. We help you understand your options, make informed decisions and feel confident every step of the way, with advice that’s tailored to your circumstances and goals.

Our Approach
Clear advice. Honest conversations. Support you can rely on.
.At Mortgage Coach Advisory, we believe mortgage and protection advice should leave you feeling informed, confident and in control, not confused by jargon or overwhelmed by choices.
We take the time to understand your circumstances, explain your options in plain English, and provide tailored whole-of-market mortgage and protection advice that’s right for you. Whether you’re buying your first home, moving, remortgaging or protecting your family’s future, you’ll always have someone in your corner.
Our goal is simple: to make one of life’s biggest financial decisions feel clearer, more manageable and far less stressful.
Testimonials
What Our Clients Say
Real feedback from clients who’ve trusted Amanda Davies and Mortgage Coach Advisory to guide them through their mortgage and protection journey.
I’m so grateful for the guidance provided
I was referred to Amanda and I’m so grateful for the guidance she provided. I later learned that she generally supports women, but she welcomed me without hesitation and treated my situation with such care and attention, it took a weight of my shoulders. She took the time to understand my circumstances and gave advice that was honest, thoughtful, and clearly based on years of experience.
I would highly recommend her to everybody, men and women — her integrity, professionalism, and genuine care really stand out.
Trevor
Amanda’s impact was lasting
I wanted to understand more about buying my first home and spending time with Amanda was so helpful. She explained the process clearly, answered all my questions, and made everything seem doable.
I do feel more confident and better prepared for when I’m ready to take the next step, and I’ll definitely be coming back to Amanda.
Katie
Genuinely Cared About What’s Going On In My Life
Amanda has been great, so helpful, and so easy to talk to. She took the time to understand my situation, talked through options and I must say, genuinely cared about what’s going on in my life, which is a lot.
l would 100% recommend Amanda and have already shared her details with friends.
Tom
